History


 

1905 – Masujiro Mizuno founded MIZUNO KANKUDOU, the forerunner of Hoyu, to manufacture and sell home medical supplies. 1905
1909 – Released hair dye “NIWAKARASU.” 1909
1916 – Released hair dye “SANWAKARASU.”
1921 – Released hair dye “GENROKU”
which was a long selling product for 73 years.
1921
1923 – Established Hoyu Shokai Co. Ltd.
– Masujiro Mizuno was inaugurated as the president.
1947 – Opened Osaka Sales Office.
1957 – Opened Tokyo Sales Office.
– Released powder-type hair dye, “Bigen”.
1957
1959 – Kimpei Mizuno was inaugurated as the Second President of the Company. 1959
1961 – Constructed Nagakute Factory in Nagakute-cho, Aichi Prefecture.
1962 – Entered hair salon industry.
– Released “Haarel Wave Hair Color” based on new hair dye theory.
1962
1964 – Changed the company name to HOYU CO. LTD. 1964
1969 – Opened Sapporo Sales Office.
1970 – Opened Fukuoka Sales Office.
1971 – Released “Bigen Hair Color”, low-cost and natural-color hair dye. 1971
1972 – Held celebration commemorating 50th anniversary of Hoyu founding.
– Changed the Logo of the company.
1972
1973 – Opened Hiroshima Sales Office.
1974 – Opened Sendai Sales Office.
1976 – Constructed Seto Factory.
1984 – Released “Bigen Cream Tone”, innovative the tube-type hair color, with the Cream Colorant and the Cream Developer. 1984
1987 – Released “Men’s Bigen Speedy Color”. 1987
1989 – Released “Lady’s Bigen Speedy”.
1990 – Released “Beauteen” series.
1992 – Held celebration commemorating 70th anniversary of Hoyu founding. 1992
1995 – Completed Logistics Center.
– Released “Beautylabo.”
1997 – Mr. Simpei Mizuno was inaugurated as the third president
and Mr. Kimpei Mizuno as the Chairman of the Board.
– Opened Hoyu Technical Academy.
– Released “CIELO”.
1997
1998 – Released “DanielGalvin PROMASTER”. 1998
1999 – Released “Beautylabo Hair Color”.
– Released “PROSYSTEM”.
– Seto Factory obtained ISO14001 Certification.
– Opened London Representative Office in the United Kingdom.
1999
2001 – Completed Sakuragaoka Factory. (Seto City, Aichi Prefecture)
– Opened the Studio Tokyo of Salon Division.
– Established Hoyu Cosmetics (Suzhou) Co., Ltd. in China.
2002 – Opened the Studio Osaka of Salon Division.
2003 – Established Hoyu America Co., Ltd. in USA.
– Established Hoyu Cosmetics (Thailand) Co., Ltd. in Thailand.
2004 – Completed the new head office. (Nagoya City, Aichi Prefecture)
– Established PT Hoyu Indonesia in Indonesia.
2004
2005 – Celebrated the 100th anniversary of foundation.
– Changed the Logo of the company.
– Established Hoyu Singapore Pte. Ltd. in Singapore.
– Opened Studio Sendai of Salon Division.
2005
2006 – Established Hoyu Korea Co., Ltd. in Korea.
– Opened Studio Fukuoka of Salon Division.
– Involved in the business cooperation with ASGEN Pharmaceutical Co., Ltd.
2007 – Sakuragaoka Factory granted ISO14001 Certification.
– Established Hoyu Malaysia Sdn. Bhd. in Malaysia.
– Established Taiwan Hoyu Cosmetics Co., Ltd. in Taiwan.
2007
2008 – Released “PROMASTER EX”. 2008
2009 – Acquired 60% of Kracie Group common stocks.
– Released “CIELO Mousse Color”.
2009
2010 – Released “Beautylabo Whip Hair Color”. 2010
2011 – 4th President Makio Mizuno assumes office
– Released Bigen Hair Color DX Creamy Foam
– Released rexy Whip Hair Colour
– Established Hoyu Shanghai Corporation in China.
– Established Hoyu Cosmetics (Nederland) B.V. in Netherlands.
2010
2012 – Acquired remaining 40% of Kracie Group common stocks.
– Established “Hoyu Trading (Thailand) Co., Ltd.” in Thailand.
2013 – Released Naturain Color Treatment as limited edition mail order product
– Released Cielo Color Treatment
– Released LESSE Color Treatment
– Released “Men’s Bigen Coloring Conditioner”.
2013
2014 – Established Hoyu Science Foundation.
– Released “Bigen Hair Mascara”.
– Released “Men’s Bigen Grayish Color”.
– Released “PROSTEP”.
20142014
2015 – Established an endowed chair, “Department of Integrative Medical Science for Allergic Disease” at the Fujita Health University.
– Released “Bigen Pumping Foam Color”.
– Renewed “Beauteen” series.
– Released “Beauteen Design Color Cream”.
201520152015
2016 – Released “Bigen Coloring Treatment”.
– Opened the new basic research facility “Innovation Center”.
– Released “Naturain Hair Manicure” as
a limited edition mail order product.
201620162016
2017 – Opened Hoyu Professional Company Tokyo Office.
– Opened Tokyo Lab institute for general research.
– Released “Men’s Bigen One Touch Color.”
– Released “Beautylabo Milky Hair Color.”
– Released “CIELO Designing Color.”
– Released “Promaster Applie.”