PROMASTER EX Light Level

Raising Standards of Salon Color, Meeting Expectations of Professionals
07_products_promaster_ex_031A
07_products_promaster_ex_01-03A
Defined as “The Next Generation of Color Technology”, PROMASTER EX sets a new standard for professional coloring by giving hair colorists greater control over desired color. With PROMASTER EX 163 distinctive colors and the unique composition of 5 natural base shades, hair colorists take on the artistic role of creating an infinite palette of colors.

Color chart

button_pdf
07_products_promaster_ex_06

Key Technology

Glass Veil Effect
A glossy, high shine color development that makes it seem as if a glass veil covers the hair.
High color density and colorant fixation in the cuticle and cortex lead to glossy color development and prevents color from draining out easily.
07_products_promaster_ex_02-09
07_products_promaster_ex_09

Treatment Touch
Nourishing ingredients like lanolin and beeswax soften and smoothen hair during coloring, making hair ends more manageable.
Minimal-alkali type product has been improved and softer hair after coloring can be expected from the moment it is applied to the hair.
07_products_promaster_ex_11
07_products_promaster_ex_10

Matching Type Fragrance
A delicate fragrance, which traps odors particular to hair coloring and volatilizes them, has been adopted in order to improve user comfort during color cream application.
Since there is minimal odor, customers also feel comfortable after coloring.
07_products_promaster_ex_13
07_products_promaster_ex_13

Features

07_products_promaster_ex_03
07_products_promaster_ex_light_03

  • Alkali type hair color for light coloring
  • This single process allows to reach the lightness of virgin hair between level 11 and 13
  • While achieving lightness, it offers beautiful colors in each hue

Unique Tech

Promaster EX Light Level

  • An alkaline blond hair dye
  • Lifts black hair to hair colors as light as levels 11 to 13
  • Users can enjoy beautiful and varied shades of blonde

Quest for the right bleaching process for a more effective and powerful dye

A careful ratio of alkaline mixtures and alkali agents has led us to a bleaching process that is quicker. With this technology, effective bleaching to a lightness of level 14 is now possible. We are developing a line that reaches level 13 and includes LT/SH, which has similar alkali levels to existing light hair dyes. The level 13 line-up will be based on the ‘6-color wheel (A, M, G, C, R, V) + central axis (N)’, a conceptualization of color that has been adhered to strictly since the beginnings of Promaster.

07_products_promaster_ex_light_02-07

Quest for the right bleaching process for a more effective and powerful dye

07_products_promaster_ex_light_07
A careful ratio of alkaline mixtures and alkali agents has led us to a bleaching process that is quicker. With this technology, effective bleaching to a lightness of level 14 is now possible. We are developing a line that reaches level 13 and includes LT/SH, which has similar alkali levels to existing light hair dyes. The level 13 line-up will be based on the ‘6-color wheel (A, M, G, C, R, V) + central axis (N)’, a conceptualization of color that has been adhered to strictly since the beginnings of Promaster.

Lineup

07_products_promaster_ex_04-13B
07_products_promaster_ex_14B

.