HOYU’s century-long journey in the beauty industry is a testament to its dedication, innovation, and unwavering commitment to helping individuals to express themselves and enrich their lives through an extensive lines of hair color and hair care products. Among Hoyu’s extensive product offering includes leading brands like Bigen Silk Touch, Bigen Speedy, Bigen Powder, Beautylabo Whip Hair Color, Men’s Bigen Cream Color, CIELO Cream, CIELO Designing Hair Color, CIELO Hair Color Treatment, CIELO Mascara and CIELO Mousse.

The 100-year celebration is happening at Watsons Ngee Ann City from September 11th to 17th. Take part in the ‘SURE-WIN’ free gifts with any purchase of HOYU products. This event is a way for HOYU to show its gratitude towards its customers and a reflection of the exciting times that lie ahead.

This event promises not only a trip down memory lane but also a glimpse into the brand's promising future, with the launch of – BEAUTEEN. More exciting news to come, so stay tuned.